Everything about Ash Reiter’s newish single ”Heatwave” is cloying in that particularly Zooey Deschanel way: chick singing in a modest, syrupy old-soul voice, softly strummed acoustic guitar — you start hearing ukuleles even though there aren’t any — and “doo-doo“‘s and “woah-oh“‘s galore.
But what are you gonna do? It’s got an infectious guitar hook, sunny West Coast disposition, and endearingly low-key vocals from Reiter. She’s not trying to convince you she has a good voice, she’s just drawing you a cute cartoon. It’s sort of perfect in the way twee singularly attempts to be. Worthy compliment to the Camera Obscura in your collection.